Denim Deal

Development of the Denim Deal 2.0 Monitor

Development of the Monitor for the results of the Denim Deal 2.0.

ongoing

Inquiry

How can we globally apply and implement the methodology of the Monitor Denim Deal 1.0 for Denim Deal 2.0?

Approach

The Monitor Denim Deal involves fifty organizations and companies from the denim supply chain. The findings from Monitor 1.0 reveal that since 2020, there has been an increasing use of ‘post-consumer recycled content (POCR)’ in denim Monitor Denim Deal 2020-2023. In this report the challenges are outlined for achieving the usage of post-consumer recycled textiles on an industrial scale.

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Our commitment includes

Working with the Denim Deal 2.0 organization to develop a follow-up monitoring system. We will collaborate on proposing a global application of the methodology, focusing on how we can measure an annual 20% increase in post-consumer recycled content in jeans from brands and spinning mills.

Outcome

A concrete approach and initiation of a new Monitor through 2030.

Denim Deal | LinkedIn

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